How to Start Ecommerce Business in Pakistan (Beginner’s Guide for 2025)
able of Contents:
What Brought You Here? (Be Honest With Yourself)
Why Ecommerce is Booming in Pakistan — and What It Means for You
The 7-Stage Path to Launching a Real Online Business
Tools You’ll Need (No-Fluff Stack)
Lessons From My First Store (What I Did Wrong)
Mistakes I See Every Day (That You Can Avoid)
FAQs
TL;DR Recap for Action-Takers
Want 1:1 Help Launching Your Store?
❓ What Brought You Here? (Be Honest With Yourself)
Let’s start with a question only you can answer:
Why are you looking up “how to start ecommerce business in Pakistan”?
Are you:
Tired of job hunting?
Looking for a second income?
Inspired by others making money online?
Knowing your “why” will shape how far you go.
I’m not just here to teach — I’ve been where you are. I built my first ecommerce business from scratch… and failed forward. Now I help others launch fast, fail less, and grow smarter.
👨🏫 Meet Your Mentor
Founder of EcommerceMentor.online
📎 Connect on LinkedIn
Why Ecommerce is Booming in Pakistan
The truth is — there’s never been a better time.
Pakistan has over 130 million internet users.
Apps like Daraz, Shopify, TikTok Shop, and JazzCash are creating new digital entrepreneurs every day.
You don’t need to be a techie or import from China to get started anymore.
You just need clarity, tools, and action.
The 7-Stage Path to Launching Your Store
Let me break this down like I would for a student in a private workshop:
1. Pick Your Niche (Don’t Skip This)
You don’t need a million products. You need:
A product with demand
A market with problems
A theme that matches your interest or insight
Ask: Would someone in Pakistan actually buy this online?
2. Find a Reliable Supplier
Options:
Local wholesalers in Lahore, Sialkot, Karachi
Platforms like Alibaba, CJ Dropshipping
Direct from manufacturers or artisans
Make sure they offer low MOQs, good packaging, and payment protection.
3. Choose Your Platform
Your business isn’t Facebook or WhatsApp DMs.
Use:
Shopify (easiest for beginners)
WordPress + WooCommerce (great if you want full control)
Need help setting one up? I offer done-for-you store packages →
4. Create Your Brand
Pick:
A memorable name
A clear logo
A matching .pk or .com domain
Design matters. Use Canva or get help — don’t launch with low-effort visuals.
5. Set Up Payments and Legal Basics
You’ll need:
JazzCash / EasyPaisa merchant account
Cash on Delivery integration (via Leopards, Trax, Rider, etc.)
Basic FBR registration (if scaling fast)
6. Add 5–10 Products Smartly
Include:
Clean, original images
Real-world use cases
Prices in PKR
Fast delivery time estimates
7. Launch with Testing
Don’t wait to be perfect.
Go live. Get feedback. Improve daily.
Start with:
WhatsApp broadcast to friends/family
Boost 1-2 FB/Insta posts
Run a Jazz Cash discount or free delivery code
Not sure whether to go with Shopify, WooCommerce, or something more advanced? Check out our breakdown on custom ecommerce website development in Pakistan to explore what’s right for your long-term growth.
💡 Want Me to Help You Launch Your Ecommerce Store?
I’ve helped dozens of new entrepreneurs across Pakistan build their first profitable store — from niche selection to product pages, payment integration, and ads.
Book a Free Strategy SessionTools You’ll Need (The No-Fluff Stack)
| Category | Tool |
|---|---|
| Store Setup | Shopify, WooCommerce |
| Payments | JazzCash, EasyPaisa, Payoneer |
| Logistics | Trax, Leopards, BlueEx |
| Design | Canva, LogoMakr |
| Brevo (free), WhatsApp Business API | |
| Ads | Meta Business Suite, Google Merchant |
| AI Helpers | ChatGPT, Grammarly, Product Description Generators |
If you’re planning to offer crypto-based products or services, you’ll also want to explore professional Bitcoin website design strategies that build trust and user security from day one.
Lessons From My First Store
I went too broad. Tried too many products.
Didn’t test early. Didn’t email anyone.
I learned that simple stores with clear offers and personal touches do better than flashy, bloated shops.
Mistakes I See Every Day
| Mistake | Why It Hurts |
|---|---|
| No audience targeting | You’ll waste money and energy |
| Using generic images | Trust drops instantly |
| Fake delivery timelines | Returns and complaints |
| Ignoring follow-ups | You miss repeat sales |
| Launching without testing | You get no traction |
FAQs
How much does it cost to start ecommerce in Pakistan?
You can start small with Rs. 10,000–20,000. Bigger brands might need Rs. 50,000+ to include branding, inventory, and ads.
Do I need to register my business?
It’s optional at first, but for scaling and using payment gateways, yes — get FBR-registered and open a business account.
Can I sell without importing from China?
Yes! You can source locally, use POD (print-on-demand), or resell via dropshipping inside Pakistan.
TL;DR Summary
Start with a niche you can validate.
Use Shopify or WordPress.
Build trust through local payment & delivery.
Test fast. Learn faster.
Avoid beginner traps — or get expert help to save time.
Want 1:1 Help Launching Your Store?
I work with beginners across Pakistan to help them launch clean, simple, and high-converting ecommerce stores using affordable tools and smart strategy.
